Customer Service Operations & Excellence Essay Example | Topics and Well Written Essays - 2000 words

Customer Service Operations & Excellence - Essay Example Service Packages offered by The Edge Restaurant Service Packages also known as â€Å"A bundle of goods and services with information that is provided in some environment†. Supporting facility The physical resources that must be in place before a service can be sold. The physical resources of the Edge include the location of the restaurant in the campus, interior decoration of the restaurant, the advanced point of sale systems etc. Facilitating goods The material consumed by the buyer or items provided by the consumer. The facilitating goods in the Edge would include the food items served by the restaurant like Sandwiches, Baguettes and Paninis, Chocolate bars and tablets, Chocolate crisps, Fresh Fruits, Potato Chips, Waffles, Pancakes, Pasta etc. Explicit services The essential or intrinsic features are known as explicit services. The explicit services of the Edge restaurant would include the quality of food, timing of serving the meal, courtesy and behavior of the staff of th e restaurant etc. Implicit services This includes the psychological benefits or extrinsic features which the consumer may sense only vaguely. These include factors like the spacious environment, space provided for car and motorbike parking etc. The timings of the restaurant is 8:30 am to 2:00 pm which have been kept for the convenience of the students (Disabledgo, 2013b). ... The Service Blueprinting method consists of a graphically represented overview of the service process and activities. In each process the contact and the interaction points of the customers becomes visible. A Service Blue print would be created for The Edge restaurant to understand the interaction points between customers and identification of the failure points of the restaurant. Client Interaction: This separates the process step of the service activities that the client carries out independently (Gremler, n.d.). Visibility Line: It separates the visible service activity from the hidden service activity. Above the line the process components which can be seen, smelt or heard are ordered. Internal Interaction: This separates the activities that imply to the immediate relation to the customer’s order from the support activities. These support activities can serve as a guide for the preparation of the primary activities and do not belong to the customer’s order. Control Line: This separates the preparation activities from the management activities which are general. Line of Interaction Arriving at Canteen, Reading Menu, Selecting Menu, Ordering and Eating Line of Visibility Seating at Table, Giving the menu card, Taking order, Serving food &drinks, checking whether seats are ready or not Line of Internal Interaction Placing order, Taking drinks from counter, placing order on kitchen counter, cooking and serving meal Control Line Creation of special â€Å"order of the day† , Paying at counter etc. (Source: Gremler, n.d.) The failure points in each of the stage would be as follows: a) Line of Interaction: The seating arrangement, cutlery etc of the Edge restaurant can be termed as the failure points in the line of interaction. b) Line of Visibility: The