Answer the question from marketing point of view Essay

Answer the question from trade point of view - Essay ExampleFaulty food marketing strategy is what many consider as the core reason for its failure to draw the amount of customer it had targeted in the beginning. In such a situation the prowess of apples marketing strategy and the success of iPhone in getting a quantum hold over the market come into question. In marketing point of view, it hobo be conjectured that perhaps, Apples strategy for iPhone in Europe and Asia has not been able to accomplish what it was supposed to. In my following statement I will discuss the merits and demerits of Apples marketing strategy, where did they go wrong Their approach towards targeting Asian and European market is also a matter of concern now.The entire piano tuner industry awaited the orgasm of iPhone in the market. There was an unrestrained buzz concerning its grand arrival. Since Apples iPhone is among the few other internet-connected multimedia phones it generated umpteen interests a mong the mobile users all over the world. One of the major reasons for such a craze about iPhone is its trendy, sleek and modish look. Adding to the outer appeal of the iPhone these smart phones argon endowed with advanced features like 3rd generation wireless networking.Apples iPhone has also been able get the attention of the gizmo geeks who are tempted by its ultra-modern features which include portable media player and visual voicemail. Those who love to flaunt advanced mobiles are easily attracted towards its multi-touch screen and a minimum hardware interface. Besides having an in-built memory of 8 GB the iPhones also have a large screen of 3.5 inches and a striking display. The mobile users and the lovers of modern gadgets were more inclined towards iPhones owing to their endless features that were not available in other mobile phones.There is no vindication of the fact that Apples iPhones were richly added with most advanced features and most of the mobile users were eagerl y waiting for its advent. To many, iPhone is a wonderful innovation which offers internet services like, web browsing, and topical anaesthetic Wi-Fi connectivity. People started to think of its a wonder machine which is a major achievement by Apple Inc in revolutionizing wireless industry. Delicate look of the iPhones and their searching features combine to make them irresistible among the mobile phone users. Their craze is perhaps much because of the prospect of owning something stylish rather than the interest of using a obscure gadget. Merits and demerits of the strategies adopted by Apple in launching iPhoneThe craze for Apples iPhones is attributable to the excellent marketing strategies adopted by the company. It can also be inferred that since Apple Inc emphasizes on the significance of innovation people all over the world expected to see something unseen and use something which was not known before. The USP of the product was undoubtedly its unique features and endless n umber of convenient services within that smart phone. It is also to be accepted that the marketing team of Apple strove hard to market their product in a most plausible way. Apple Inc was prudent enough to adopt Price Skimming method in the initial stages of its marketing. This is a marketing strategy in which Apple deliberately overpriced its products without bringing it down. Its tactics has helped