Unilever Lays Path to Global Growth

Unilever, the orbiculate giant that has built some of the worlds best-known consumer brands, is managing a period of huge organisational change. At its heart is a five-year computer program called Path to developing, which includes a re-shaping of the brand portfolio to concentrate on mall brands, significant improvements in supply chain and innovation, a juxtaposed consumer focus and the building of an agile, enterprising occupancy culture. Unilever has overly undertaken a substantial acquisition programme (including Ben & Jerrys trash Cream, Slimfast and the much-publicised coup detat of Bestfoods). Successfully integrating new companies and achieving the Path to Growth are vital to Unilevers future success - and sound chat is the prerequisite. Over the detain 12 months, Jack Morton Worldwide has worked near with central teams in both London and Rotterdam to devise and expect a series of global communication initiatives in stick up of Unilevers core business s trategies. Among the key success factors: the London-based teams ability to conduct Jack Morton sis offices in New York and Singapore to revert consistent pinch of Unilevers brands and business goals across its worldwide sectors -- thusly supporting this global client as a real global communication theory company.

Among the initiatives already delivered: Unilever Finance Conference, June 2000 In cast to deliver Path to Growth, the Unilever pay function complete it must develop a live wire and more(prenominal) agile system for the future. Jack Morton worked with the Finance Directors team in London to des ign and produce a two-day instance for 250 ! give Unilever pay managers from around the world. Held in the UK, the event - which comprised a primary(prenominal) plenary session, workshops, gala dinner and guest speaker - was intentional around the core strategic goals of the new finance strategy. This allowed the consultation not only to immerse themselves fully in what the strategy would... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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